With the FENTY label, Rhianna fuses her fierce, independent approach to music and fashion with the unmistakable, sport-driven design of PUMA. Fearlessly bold and effortlessly stylish, PUMA by Rihanna is performance remixed.


Fenty Puma by Rihanna

Known for her fearless and eclectic style, Rihanna’s collaboration with Puma has redefined street style for womenswear and menswear alike. In 2014 Rihanna signed on as Puma’s Women’s Creative Director, her fashion forward eye has since led the brand into new territory creating the Creeper sneakers, an instant cult classic.

Debuting her first clothing collection with the sportswear brand, Fenty Puma by Rihanna delivered fashion-forward, exaggerated takes on iconic sportswear silhouettes. The sultry and luxurious fabrications and cuts are an extension of Rihanna’s personal style, bold and eye-catching.

Indulging in faux fur and velvet Fenty Puma by Rihanna saw overwhelming success with the stand out Fenty slides, an update on the classic pool slide. The creepers took on Puma’s go-to suede construction and timeless formstrip atop a 40’s inspired creeper platform.

Lace-up tracksuits and dresses bring feminine balance to oversized hoodies, elongated sleeves and boxy shorts. The pieces are pulled together by heeled boxer boots, perfectly encompassing the brands dedication to the athleisure aesthetic. Independent to preconceived notions of sportswear Fenty Puma by Rihanna delivers bomber jackets in velvet and tear away tracksuits in palazzo pant cuts, lending to the high fashion feel. Lace-up jumpsuits and sheer mesh dresses will have you stepping out the door with confidence, every step commanding attention.